I, personally, do not believe there is any similarity
between those booms and the one which began at the end of
World War Two and is still continuing today. The great real
estate balloons which were in
flated—and then burst so
disastrously—during the Roaring Twenties were almost
entirely fueled by purely speculative buying and selling.
Despite all the frenzied activity
of property trading, there
was little genuine desire for ownership on the part of the
speculators. In those days, a piece of property could—and
often did—change hands dozens of times, but not because
anyone anywhere along the line actually wanted to own
land, build a home or operate income property. Each
momentary “owner” of a piece of property had but a single
thought in his mind—to sell as soon as he could and to
make as large a profit as possible.
For example, there were an estimated 2000 real estate
offices and 25,000 real estate salesmen in Miami, Florida,
alone in 1925. Theoretically, they sold property—ranging
from single lots to huge tracts of land. In actual practice, all
that most of them sold were “binders.” The buyer paid a
small percentage of the agreed sales price of a property and
received a receipt which constituted a binder; the property
was then his until the next payment fell due 30 or 60 days
later. The overwhelming majority of buyers sold their
binders just as soon as they could realize a profit on them.
With prices spiraling wildly, they seldom had to wait more
than a few days—or at most, a few weeks—before finding
another feverish speculator who would give them more
money than they’d paid.
There was more truth than humor in the following tale
that made the rounds at the height of the 1920s* Florida
land boom. According to the story, a Miami realtor had
taken a prospective buyer out to look at a dismal and
utterly useless swamp tract. The client stared at the
forbidding landscape in dismay.
“No one could ever build anything on this land!” he said.
“It’s worthless!”
“So what?” the realtor shrugged. “Land down here ain’t
for ownin’; it’s for tradin’ . . . !”
The post-World War Two real estate boom is entirely dif-
ferent from those which took place during the Twenties.
There is a solid demand for building sites, for homes, com-
mercial and industrial sites and buildings and income prop-
erties. The people and the firms who are in the market for
such properties are serious buyers. They want to buy or
build houses, stores, factories—or whatever—for their own
use or for the purpose of leasing or renting them to others
in order to earn income for themselves. In short, they really
want to
own
the properties they buy. The number of out-
and-out speculators today is, as far as I can see, negligible.
Current real estate prices aren’t high because they have
been driven up by irresponsible speculation, as was so often
the case in the past. Prices have risen because a constantly
increasing population with money to invest has created—
and continues to create—a great demand for real property
of all kinds in almost every part of the country.
I, for one, do not anticipate any major break in real
estate values in the foreseeable future. Some soft spots may
develop here and there and there may be tendencies to
oversell or overbuild in some areas, but I believe the over-
all trend in real estate will continue to be up for a
considerable time to come.
Of late, the companies in which I hold substantial in-
terests have made sizable investments in real estate. The
Tidewater Oil Company Building on Wilshire Boulevard in
Los Angeles was completed not long ago at a cost of nearly
$10,000,000. This building is de
signed for expansion after
restrictive zoning regulations now in force have expired.
The new 15-story Skelly Oil Company Building in Tulsa,
Oklahoma, also represents a $10,000,000 investment. The
even newer 22-story Getty Oil Company Building in New
York City involved an investment of some $14,000,000.
I would imagine that the real estate investments these
companies and I have undertaken in recent years provide
convincing demonstrations of the confidence my associates
and I have in the reality of real estate values.
Investors can find many potentially profitable
opportunities in real estate today. They must, however,
know what they are doing before and after they invest their
money if they hope to reap profits. I think that I’ve already
indicated that real estate is not always the safest form of
investment for the inexperienced. This applies even to the
most common type of real estate investment—home buying
or building.
The home builder or buyer should take great care in
selecting the site or house he buys. He should, for example,
acquaint himself thoroughly
with the zoning regulations
which govern building and the use of property in the neigh-
borhood or section in which the property he wishes to buy is
located. It’s not enough merely to ask the real estate
salesman or the neighbors. Many a happy family has
moved into its vine-covered dream cottage only to wake up
one fine morning and discover that a glue factory or
sewage-disposal plant was being built next door.
The home builder or buyer should also know something
—and the more the better—about building. He should be
able to judge—at least within reasonable limits—whether
or not a house is built well. If he doesn’t know about such
things himself, he should most certainly have someone who
does
know make an inspection of the house for him before
he buys, or keep an eye on the
progress of construction if he
builds.
As for the professional or semiprofessional real estate
investor, in order to have any hope of success, he must have
knowledge of a vast range of subjects running the alpha-
betical gamut from architecture to zoning laws. He should
also retain a much-better-than-average lawyer. If it’s true
that possession is nine points of the law, it’s equally true
that nine tenths of the problems involved in the possession
of real property are legal ones.
It’s not possible to list any specific, universally
applicable rules to guide the real estate investor. There are
far too many different types of real property—ranging from
single lots in uninhabited areas to entire complexes of
residential, industrial or co
mmercial buildings. The rules
investors follow—or should follow—vary widely according
to the type of property involved, the use which is to be
made of it and local and even individual considerations.
Nonetheless, there
are
some general rules and pointers
which provide a valuable checklist of things to do—and not
to do—for anyone who is thinking of making an investment
in any kind of real estate.
1.
Make a thorough study of the real estate market and
its prospects in your area before you buy. Naturally, you
should seek to buy when prices are low and the indications
are that values will rise. Always take into consideration
such
factors as the rate of population increase and the general
prospects of business in the area. There is no quicker way
to lose money in real estate than by investing it in property
located in declining areas.
2.
Know or learn as much as possible about every
aspect of the particular use to which you intend putting the
property you wish to buy. In other words, don’t buy a house
unless you’re certain that it’s suited to the requirements of
your family and that it’s well built. Don’t plan on having a
house built unless you know something about building—or
at the very least until you’ve found an architect and a
building contractor in whom you have complete confidence.
Don’t consider buying, say, a motel unless you know
enough about motel management to have a fair chance of
operating it profitably—or agai
n at the very least, until you
know enough to efficiently supervise anyone you hire to run
the motel for you.
3.
Deal only through licensed and reputable real estate
brokers. Beware the fast-talking, high-pressure real estate
salesman who promises everything—verbally. He is
probably a fly-by-night who doesn’t much care what he sells
you or anyone else.
4.
If you buy a property with a view to improving it or
building on it, be certain that you have adequate capital or
are able to obtain adequate financing to complete the
project.
5.
If at all possible, always obtain at least one
impartial, third-party appraisal of any property before you
buy it.
6.
If buying a building of
any kind—be it a Cape Cod
cottage, 1000-room hotel or Willow Run-size factory—have
it inspected carefully by qualified and disinterested
architects or builders before entering into any building
commitments. If buying an existing income property such
as an apartment house, have the owner’s books checked by
a disinterested accountant. If
the owner of the building or
the income property balks at such inspections, look out.
7.
Whether you’re in the market for a cabin site or a
skyscraper, shop around widely and cautiously. Unless you
happen to run across an irresistible bargain you must snap
up immediately, take your time about making up your
mind. Don’t allow yourself to be stampeded into paying any
deposits or binders until you’re absolutely certain you’ve
found the property you want. Remember that the purchase
of real property usually involves heavy capital investment;
don’t take unnecessary chances with your money.
8.
Make certain you have the best available legal advice
before signing any agreements, contracts or other
documents. I do not mean to suggest that there is anything
dishonest or misleading in the majority of such documents.
On the other hand, few laymen are able to follow the
labyrinthine mazes of legal terminology which are used in
them. To avoid misunderstandings, it is always best to have
an attorney translate the “whereas”-studded fine-print
clauses into coherent everyday English. Even seasoned real
estate investors sometimes fail to have this done—and the
ensuing squabbles between buye
rs and sellers usually wind
up in courtrooms.
9.
Always insure the title to any property you buy. Even
the most meticulous title search
may fail to turn up all the
pertinent facts about the histor
y of a property. The cost of
title insurance is negligible. The expense of fighting a
lawsuit
over a clouded title can be staggering—as many real estate
investors, I among them, have discovered to their regret.
10.
Once you’ve bought your property, treat it as a
long-
term investment, not as a short-term speculation. You’ll
find
that—99 times out of a hundred—you’ll make much greater
profits that way. In fact, if yo
u wish to make money in real
estate, always think in terms of investing and never in
terms
of speculating.
These ten pointers do not, by any means, comprise an
all-inclusive guide to successful real estate investment. Nor
does the individual who follows them—however faithfully—
have any guarantee that he will make a profit when he
invests his money in real property.
But, I believe that the person who observes these rules
goes a long way toward eliminating a significant portion of
the most common dangers inherent in any transaction
involving real property. And that, in itself, is sufficient to
give him a head start on the road to successful real estate
investment.