directors—at least, not literally. Nor will he be exiled for
the rest of his days to an island in the South Atlantic (un-
less, perhaps, the company happens to have a subsidiary
plant or branch office there). Nonetheless, the practice of
biting off more than he can properly chew will certainly
prove calamitous to any executive’s or businessman’s career
—and business.
But the converse is equally true, for the imp of the im-
possible is a perverse demon. The individual who is able to
perceive the glint of the possible in a situation which out-
wardly appears to be fraught with insuperable obstacles is
the most likely to reap the ri
chest rewards. One does not
have to look very far to find proof of this.
In the 1920s, self-taught engineer Robert G.
LeTourneau’s ideas for building huge earth-moving
machines were widely considered to be impractical pipe
dreams. LeTourneau, however, knew that he could actually
produce the equipment his detractors predicted would be
useless. He went on to build his giant machines and the
nation’s biggest earth-moving-machinery company—and to
revolutionize the entire heavy-construction industry.
Reaching 65 in 1953, LeTourne
au sold his business to
Westinghouse Air Brake for a reported $31,000,000. He
also agreed not to engage in manufacturing earth-moving
machinery for the next five ye
ars. The consensus held that
it would not be possible for him to get back into business
again —not only because of his age, but also because he
gave most of his money to a charitable foundation.
LeTourneau confounded the consensus, however. By 1959—
at the age of 71 —he was right back in business. He
produced a revolutionary electrically powered, mobile
offshore oil-drilling platform which, incidentally, the
wiseacres had maintained “never could be built and
wouldn’t work even if it was.” At last report, Robert
LeTourneau’s sales were said to be running in the
neighborhood of $10,000,000 a year.
Few people, indeed, considered the Depression-era year
of 1933 an auspicious one in which to start a new business.
Among those who thought otherwise was young J. A.
Ryder, who turned a deaf ear to the calamity howlers’
warnings that any new business was bound to fail. Using
$125 of his $155 “capital,” Ryder bought a secondhand
truck and went into business for himself. With an almost
uncanny talent for perceiving the possible in the most
unpromising times and situations, he went on to build his
business. Within 25 years, he had created a trucking
empire with an annual gross revenue that is said to exceed
$85,000,000.
Shortly before V-E Day, First Lieutenant Melvin J.
David was given a few days’ leave from the front and sent
to an Army rest center in Belgium. One afternoon, he
noticed several Belgian village
rs industriously twisting and
welding scraps of heavy wire into various shapes. He saw
that they were making lamp bases, stands and other
utilitarian and decorative objects out of the wire they’d
salvaged from nearby battlefields and the junk heaps of
Allied supply dumps and depots.
The Belgians’ activity gave David an idea. He saw the
possibilities of using wire to mass-produce a wide range of
industrial and consumer items.
Discharged from the Army
a year later, he went to Southern California and sought to
translate his idea into commercially practical reality. Told
that his ideas were unrealistic and impossible, he used his
slender capital—$1500—to design and build his first ma-
chine and went into business. Today, Mel David’s Melco
Wire Products Company is a thriving enterprise. The com
pany produces everything from bosom-supporters for wom-
en’s bathing suits to vital parts for jet aircraft—all made
from wire.
The annals of American business have always been
replete with such examples which prove that businessmen
can achieve notable success by discerning the possibility of
things which others consider impossible. The most
significant inventions and advancements have been made—
and the most successful businesses and largest fortunes
have been created—in precisely this way.
I encountered—or perhaps I should say I stumbled into
—a potentially possible “impossible” situation in 1940. My
cousin, the late Hal Seymour, and I were vacationing in
Mexico and stopped off in Acapulco. The climate,
surroundings and sea being fine—and swimming being one
of my favorite sports—we decided to stay awhile.
One day—and purely by accident—I met another tourist
who exuberantly declared he’d discovered “the world’s most
beautiful beach” and asked me if I’d care to see it. I agreed
that I would, almost backing out at the last minute when I
learned we’d have to take a truck through some 15 miles of
tropical forest to reach the spot. But I went anyway,
clinging grimly to the side of an ancient truck that jounced
and bumped along a crude dirt trail that looked as though
it had been unused since the
day it had been blazed by
some wandering brontosaurus.
My first glimpse of Revolcadero Beach was ample com-
pensation for the discomfort of the journey and balm for my
bruises. My tourist friend hadn’t exaggerated. It
was
the
world’s most beautiful beach. After a few more visits, I
made up my mind to buy several hundred acres of the pro-
perty and build a luxury resort hotel on the site.
Now, most people I know generally disagree about most
things, but when I announced
my intentions to buy and
build at Revolcadero Beach, their reactions were uniquely
unanimous.
“Impossible!”
The reasons they gave for considering my proposal im-
possible were legion—and, I must admit, ostensibly reason-
able. The land I wanted to buy was completely
undeveloped; it would cost a fortune merely to clear it.
There were no roads and no utilities; these would have to
be built and provided at staggering cost. Revolcadero Beach
was unknown and off the beaten path; people would not
pay luxury-hotel rates in a resort that wasn’t situated in a
“fashionable” location. The type of resort I envisioned would
need boat landings and a yacht basin; another fortune
would be needed to build and dredge them. Europe was
already at war—it was foolhardy to invest large sums in
any foreign country . . .
So the objections ran—on and on. They varied in nature,
but added up to a one-word total: “Impossible!”
I thought—I
knew
—the project was entirely possible.
Development of the land alone would increase its value.
The natural beauty of Revolcadero Beach and the
construction of the type of hotel I envisioned there would be
enough to make the resort “fashionable.” Lower labor and
material costs in Mexico would at least partially offset the
added expense of building from scratch on virgin land.
These and other considerations convinced me—and I
bought the land. Pearl Harbor was attacked shortly
afterward, and the United States entered World War Two.
My plans for Revolcadero Beach were shelved for the
duration.