Still it marked an important step forward. Slowly we had electric light installed and later on a telephone. A table and some borrowed chairs were brought, an open paperstand and later on a cupboard. Two sideboards, which belonged to the landlord, served to store our leaflets, placards, etc.
As time went on it turned out impossible to direct the course of the movement merely by holding a committee meeting once a week. The current business administration of the movement could not be regularly attended to except we had a salaried official.
But that was then very difficult for us. The movement had still so few members that it was hard to find among them a suitable person for the job who would be content with very little for himself and at the same time would be ready to meet the manifold demands which the movement would make on his time and energy.
After long searching we discovered a soldier who consented to become our first administrator. His name was Schüssler, an old war comrade of mine. At first he came to our new office every day between six and eight o’clock in the evening. Later on he came from five to eight and subsequently for the whole afternoon. Finally it became a fulltime job and he worked in the office from morning until late at night. He was an industrious, upright and thoroughly honest man, faithful and devoted to the movement. He brought with him a small Adler typewriter of his own. It was the first machine to be used in the service of the party. Subsequently the party bought it by paying for it in installments. We needed a small safe in order to keep our papers and register of membership from danger of being stolen – not to guard our funds, which did not then exist. On the contrary, our financial position was so miserable that I often had to dip my hand into my own personal savings.
After eighteen months our business quarters had become too small, so we moved to a new place in the Cornelius Strasse. Again our office was in a restaurant, but instead of one room we now had three smaller rooms and one large room with great windows. At that time this appeared a wonderful thing to us. We remained there until the end of November 1923.
In December 1920, we acquired the Völkischer Beobachter. This newspaper which, as its name implies, championed the claims of the people, was now to become the organ of the German National Socialist Labour Party. At first it appeared twice weekly; but at the beginning of 1928 it became a daily paper, and at the end of August in the same year it began to appear in the large format which is now well known.
As a complete novice in journalism I then learned many a lesson for which I had to pay dearly.
In contradistinction to the enormous number of papers in Jewish hands, there was at that time only one important newspaper that defended the cause of the people. This was a matter for grave consideration. As I have often learned by experience, the reason for that state of things must be attributed to the incompetent way in which the business side of the socalled popular newspapers was managed. These were conducted too much according to the rule that opinion should prevail over action that produces results. Quite a wrong standpoint, for opinion is of itself something internal and finds its best expression in productive activity. The man who does valuable work for his people expresses thereby his excellent sentiments, whereas another who merely talks about his opinions and does nothing that is of real value or use to the people is a person who perverts all right thinking. And that attitude of his is also pernicious for the community.
The Völkische Beobachter was a socalled ‘popular’ organ, as its name indicated. It had all the good qualities, but still more the errors and weaknesses, inherent in all popular institutions. Though its contents were excellent, its management as a business concern was simply impossible. Here also the underlying idea was that popular newspapers ought to be subsidized by popular contributions, without recognizing that it had to make its way in competition with the others and that it was dishonest to expect the subscriptions of good patriots to make up for the mistaken management of the undertaking.
I took care to alter those conditions promptly, for I recognized the danger lurking in them. Luck was on my side here, inasmuch as it brought me the man who since that time has rendered innumerable services to the movement, not only as business manager of the newspaper but also as business manager of the party. In 1914, in the War, I made the acquaintance of Max Amann, who was then my superior and is today general business Director of the Party. During four years in the War I had occasion to observe almost continually the unusual ability, the diligence and the rigorous conscientiousness of my future collaborator.
In the summer of 1921 I applied to my old regimental comrade, whom I met one day by chance, and asked him to become business manager of the movement. At that time the movement was passing through a grave crisis and I had reason to be dissatisfied with several of our officials, with one of whom I had had a very bitter experience. Amann then held a good situation in which there were also good prospects for him.
After long hesitation he agreed to my request, but only on condition that he must not be at the mercy of incompetent committees. He must be responsible to one master, and only one.
It is to the inestimable credit of this first business manager of the party, whose commercial knowledge is extensive and profound, that he brought order and probity into the various offices of the party. Since that time these have remained exemplary and cannot be equalled or excelled in this by any other branches of the movement. But, as often happens in life, great ability provokes envy and disfavour. That had also to be expected in this case and borne patiently.
Since 1922 rigorous regulations have been in force, not only for the commercial construction of the movement but also in the organization of it as such. There exists now a central filing system, where the names and particulars of all the members are enrolled. The financing of the party has been placed on sound lines. The current expenditure must be covered by the current receipts and special receipts can be used only for special expenditures. Thus, notwithstanding the difficulties of the time the movement remained practically without any debts, except for a few small current accounts. Indeed, there was a permanent increase in the funds. Things are managed as in a private business. The employed personnel hold their jobs in virtue of their practical efficiency and could not in any manner take cover behind their professed loyalty to the party. A good National Socialist proves his soundness by the readiness, diligence and capability with which he discharges whatever duties are assigned to him in whatever situation he holds within the national community. The man who does not fulfil his duty in the job he holds cannot boast of a loyalty against which he himself really sins.
Adamant against all kinds of outer influence, the new business director of the party firmly maintained the standpoint that there were no sinecure posts in the party administration for followers and members of the movement whose pleasure is not work. A movement which fights so energetically against the corruption introduced into our civil service by the various political parties must be immune from that vice in its own administrative department. It happened that some men were taken on the staff of the paper who had formerly been adherents of the Bavarian People’s Party, but their work showed that they were excellently qualified for the job. The result of this experiment was generally excellent. It was owing to this honest and frank recognition of individual efficiency that the movement won the hearts of its employees more swiftly and more profoundly than had ever been the case before. Subsequently they became good National Socialists and remained so. Not in word only, but they proved it by the steady and honest and conscientious work which they performed in the service of the new movement. Naturally a well qualified party member was preferred to another who had equal qualifications but did not belong to the party. The rigid determination with which our new business chief applied these principles and gradually put them into force, despite all misunderstandings, turned out to be of great advantage to the movement. To this we owe the fact that it was possible for us – during the difficult period of the inflation, when thousands of businesses failed and thousands of newspapers had to cease publication – not only to keep the commercial department of the movement going and meet all its obligations but also to make steady progress with the Völkische Beobachter. At that time it came to be ranked among the great newspapers.
The year 1921 was of further importance for me by reason of the fact that in my position as chairman of the party I slowly but steadily succeeded in putting a stop to the criticisms and the intrusions of some members of the committee in regard to the detailed activities of the party administration. This was important, because we could not get a capable man to take on a job if nincompoops were constantly allowed to butt in, pretending that they knew everything much better; whereas in reality they had left only general chaos behind them. Then these wiseacres retired, for the most part quite modestly, to seek another field for their activities where they could supervise and tell how things ought to be done. Some men seemed to have a mania for sniffing behind everything and were, so to say, always in a permanent state of pregnancy with magnificent plans and ideas and projects and methods. Naturally their noble aim and ideal were always the formation of a committee which could pretend to be an organ of control in order to be able to sniff as experts into the regular work done by others. But it is offensive and contrary to the spirit of National Socialism when incompetent people constantly interfere in the work of capable persons. But these makers of committees do not take that very much into account. In those years I felt it my duty to safeguard against such annoyance all those who were entrusted with regular and responsible work, so that there should be no spying over the shoulder and they would be guaranteed a free hand in their day’s work.
The best means of making committees innocuous, which either did nothing or cooked up impracticable decisions, was to give them some real work to do. It was then amusing to see how the members would silently fade away and were soon nowhere to be found. It made me think of that great institution of the same kind, the Reichstag. How quickly they would evanesce if they were put to some real work instead of talking, especially if each member were made personally responsible for the work assigned to him. I always demanded that, just as in private life so also in the movement, one should not tire of seeking until the best and honestest and manifestly the most competent person could be found for the position of leader or administrator in each section of the movement. Once installed in his position he was given absolute authority and full freedom of action towards his subordinates and full responsibility towards his superiors. Nobody was placed in a position of authority towards his subordinates unless he himself was competent in the work entrusted to them. In the course of two years I brought my views more and more into practice; so that today, at least as far as the higher direction of the movement is concerned, they are accepted as a matter of course.
The manifest success of this attitude was shown on November 9th, 1923. Four years previously, when I entered the movement, it did not have even a rubber stamp. On November 9th, 1923, the party was dissolved and its property confiscated. The total sum realized by all the objects of value and the paper amounted to more than 170,000 gold marks.